A simple plan
The first of many post-election analyses about why Kerry lost--or will lose, once all the votes in Ohio are counted--finds that while Bush had a clear, simple message, Kerry had dozens. The writer, William Saletan of Slate, looks toward 2008 and believes the best thing the Dems can do is nominate John Edwards:
If you're a Democrat, here's my advice. Do what the Republicans did in 1998. Get simple. Find a compelling salesman and get him ready to run for president in 2008. Put aside your quibbles about preparation, stature, expertise, nuance, and all that other hyper-sophisticated garbage that caused you to nominate Kerry. You already have legions of people with preparation, stature, expertise, and nuance ready to staff the executive branch of the federal government. You don't need one of them to be president. You just need somebody to win the White House and appoint them to his administration. And that will require all the simplicity, salesmanship, and easygoing humanity they don't have.
The good news is, that person is already available. His name is John Edwards. If you have any doubt about his electability, just read the exit polls from the 2004 Democratic primaries. If you don't think he's ready to be president—if you don't think he has the right credentials, the right gravitas, the right subtlety of thought—ask yourself whether these are the same things you find wanting in George W. Bush. Because evidently a majority of the voting population of the United States doesn't share your concern. They seem to be attracted to a candidate with a simple message, a clear focus, and a human touch. You might want to consider their views, since they're the ones who will decide whether you're sitting here again four years from now, wondering what went wrong.
Edwards could be damaged goods, but the general idea is sound. That said, I'm going to see if I can't write about something else for the next few days.